Why Does Your Browser Show ‘Not Secure’?
Chrome and Safari say your business website is not secure. What should you do?
After the latest updates of Chrome and Safari, I noticed the message 'Not Secure' on many websites in the URL-bar at the top of the browser. In the past, it was a subtle exclamation mark, but nothing as apparent as 'Not Secure' placed directly in front of the web address.
This not-so-subtle warning means that the traffic between your computer's browser and the server is not encrypted.
Does it matter?
Before these updates, I would have said, "It depends." Now, I do believe it matters. Why?
Let's assume your business has a simple web page with background information about your company and a telephone number to contact you. Why would you need to encrypt this information? In the past, you wouldn't need to. Now, I can only recommend it.
You do not want your potential customers to see 'Not Secure' next to your company's URL. Unless they are super savvy with the web and know what this warning means in technical terms, they may subconsciously question whether your site is safe to navigate.
A Simple Solution
When you use a platform provider, make sure your subscription includes an SSL-certificate.
With Squarespace and Shopify, such an SSL-certificate is part of your subscription and is activated automatically.
If you do not see the lock icon in front of your domain name, go to Settings and find the area where you can turn it on.
Wait a few minutes and then reload your page.
You should now see the lock icon next to your URL, indicating that your site is secure.
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