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Branding

Web Design Is More than Just Aesthetics, It's About Brand Strategy
Websites that put their customers' stories above their own are more likely to succeed. These three steps will help convert more visitors into paying…
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Stefan Meuser
5 Business Card Design Blunders to Avoid
72% of people judge a company by the quality of its business cards, and 39% would choose not to do business with someone who has a cheap-looking…
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Stefan Meuser
Find Your Niche and Stick With It!
Entrepreneurs become proficient at what their customers love about their work.
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Stefan Meuser
Sell More If Your Messages Are Clear
If you confuse your customers, your business loses. With many product and service options available, clear marketing messages are key to increasing…
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Stefan Meuser
In Branding, the Best Slogans Are Promises
Weak brands often use impressively sounding slogans that lack commitment. Strong brands make promises instead.
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Stefan Meuser
7 Reasons Why Small Businesses Should Invest in Their Brand
Do you ever feel like your brand is working against you? Here are seven reasons why investing in your brand can save you time and money.
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Stefan Meuser
How to Write a Business Plan You Will Use
You only need to answer ten questions to write a business plan that you will actually use. It will probably fit on one page, too.
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Stefan Meuser
5 Myths About Logos Debunked
There is often confusion about logos, such as their role or what makes good design choices. This article debunks five myths and provides five design…
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Stefan Meuser
10 Sales Strategies to Grow Your Small Business
Do you want to grow sales but don't know how? These 10 sales strategies can form a strong foundation for long-term revenue growth.
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Stefan Meuser
Why You Should Choose a Brand Archetype
Do you want your brand to be unforgettable with customers? Focusing on a specific brand archetype might help make your brand more coherent and…
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Stefan Meuser
Where Does Brand Strength Come From?
Strong brands often have thousands of followers and seem to grow effortlessly without spending more on marketing. What they have in common is…
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Stefan Meuser
How to Find Your Business's X-Factor
Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits.
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Stefan Meuser
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