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Marketing

Do You Base Your Prices on a Minimum Gross Profit?
If your pricing is based on intuition, consider calculating a minimum gross profit as a reality check.
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Stefan Meuser
5 Myths About Referral Marketing
Growing a business through referrals is a very effective marketing strategy. Overcoming these five myths is a necessary first step.
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Stefan Meuser
Web Design Is More than Just Aesthetics, It's About Brand Strategy
Websites that put their customers' stories above their own are more likely to succeed. These three steps will help convert more visitors into paying…
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Stefan Meuser
How to Write a Business Plan You Will Use
You only need to answer ten questions to write a business plan that you will actually use. It will probably fit on one page, too.
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Stefan Meuser
5 Key Marketing Metrics Every Small Business Owner Should Track
Is your online advertising delivering the financial results you expect? Keeping an eye on these 5 key metrics can help you determine that.
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Stefan Meuser
What Is CPL? — Cost Per Lead
Acquiring leads can be expensive. These five tips can help reduce the cost per lead and increase the effectiveness of your advertising campaign.
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Stefan Meuser
10 Sales Strategies to Grow Your Small Business
Do you want to grow sales but don't know how? These 10 sales strategies can form a strong foundation for long-term revenue growth.
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Stefan Meuser
Unlock Your Business's True Potential With an Effective Digital Strategy
Is your business struggling to provide the best customer experience because it lags in adopting new technologies? A digital strategy can bridge this…
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Stefan Meuser
SEO vs. PPC — Which Is Better?
Is it better to pay for online advertising or publish high-quality content to attract customers? There might be a good reason to do both.
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Stefan Meuser
What Is a Click-Through Rate?
Impressions, clicks, click-through rate (CTR), open rate, click-to-open rate (CTOR), and return-on-ad-spend (ROAS) are essential standard metrics to…
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Stefan Meuser
Content Is King
Websites and online stores that provide helpful tips and how-to guides can become magnets for current and potential customers.
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Stefan Meuser
What Is PPC Advertising?
With Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate…
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Stefan Meuser
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